Designing Radiance:
Naked & Thriving’s Fall 2025 Campaign

We built the campaign around the idea of “Reset, Rebuild + Reimagine” — an invitation to begin again, inside and out. The creative direction translated the brand’s clinically proven promise into a warmer, more human story about transformation.

Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
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Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Landing page for Naked & Thriving’s Fall Into Radiance campaign, designed under the creative direction of Margaret Kimball to encourage customers to build their own clinically proven routines.

Build Your Own Routine

We designed a “Build Your Own Routine” landing page as part of the Fall Into Radiance campaign—inviting customers to explore product pairings and create personalized skincare rituals aligned with the season’s theme of renewal.

Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
Creative direction by Margaret Kimball for Naked & Thriving’s Fall 2025 Fall Into Radiance campaign, featuring nature-inspired imagery and modern skincare design.
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