Margaret Kimball is a creative director, illustrator, and author of the graphic memoir, And Now I Spill the Family Secrets. She explores how story and design shape the way we connect.
Storytelling
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Art Direction
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On Set
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Packaging
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Design
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Brand Voice
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Copywriting
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Storytelling 〰️ Art Direction ✴︎ On Set 〰️ Packaging ✴︎ Design 〰️ Brand Voice ✴︎ Copywriting 〰️
Since 2018, I’ve been the Creative Director at Naked & Thriving, an e-commerce skincare brand. I lead a team of designers, copywriters, and video editors, and in collaboration with other departments, we create nearly everything our customers see—from campaigns to packaging to brand storytelling.
Designing Radiance: Creative Direction for Naked & Thriving’s Fall Campaign
Centered on the theme Reset, Rebuild + Reimagine, my team developed the full creative expression for Naked & Thriving’s Fall 2025 campaign—crafting a fresh visual story that bridges nature and science, and reimagines what clinically proven skincare can look like.
HydraTint Collection
For Naked & Thriving’s HydraTint launch, my team led the full creative execution, developing visuals, messaging, and storytelling for our first skincare-meets-makeup product. Centered on the idea of “hydration meets color,” our creative system highlighted naturally derived pigments, refillable packaging, and the brand’s signature clean aesthetic.
Refresh Limited Edition Scents
For Naked & Thriving’s Limited Edition Refresh launch, my team reimagined a brand favorite through scent. We created visuals, packaging, and campaign creative that turned three new aromas into an uplifting sensory experience—each capturing a different mood while staying true to the brand’s clean, refreshing spirit.
Storytelling is at the heart of everything I do. As a creative director, writer, and illustrator, I create emotionally resonant—whether that means building a brand, crafting a narrative, or bringing a vision to life through image and design.
And Now I Spill the Family Secrets:
An Illustrated Memoir
As author and illustrator, I created this graphic memoir in the aftermath of a family tragedy. Blending text and image, And Now I Spill the Family Secrets explores memory, mental health, and the invisible threads that hold families together. Published by HarperOne in 2021, the book received starred reviews from several outlets.