Lifecycle Creative &
Retention Systems

Lifecycle creative is where brand trust is built over time. At Naked & Thriving, I led the development of lifecycle content that balanced performance needs with brand clarity, ensuring the brand showed up consistently, thoughtfully, and with care across email, paid media, and supporting landing page experiences.

The goal of the lifecycle system was to create a cohesive, repeatable framework that could flex across launches, promotions, and everyday moments without eroding brand voice or visual integrity.

Featured: Top-performing campaigns across promotional, educational, and post-purchase content.

Paid media extended the lifecycle system beyond the inbox, applying the same visual and messaging principles to reinforce recognition and trust across channels.

Lifecycle journeys, from subscriptions to product discovery, were supported by mobile-first landing experiences designed to feel clear, cohesive, and intentional.