Creative System for the
Creator Box Program with Naked & Thriving

Creative Strategy Influencer Marketing Content & Messaging Design PR

A seasonal creator box program designed to turn Naked & Thriving's brand point of view into a tangible, shareable moment, generating UGC and expanding brand reach through macro and micro influencers.

THE CHALLENGE

Creator boxes live or die by how well they translate a brand's identity into a physical experience. Generic gifting doesn't get posted. The challenge was to create boxes that felt intentional, cohesive, and delightful so that influencers wanted to share them.

MY ROLE

I owned the creative end to end—concept, copy, design, product curation, and PR coordination— taking on the full scope to protect my team's bandwidth.

  • Concept & Creative Direction

  • Product Curation & Contents

  • Copywriting & Messaging

  • Box Design & Art Direction

THE APPROACH

Each box was built around a seasonal narrative rather than a product list. The goal was to give influencers a story to tell. Concept came first (theme, emotional tone, messaging hierarchy) and everything else followed from that.

Boxes were distributed to macro and micro influencers and included a community giveaway component to extend reach beyond the influencer tier.

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THE RESULTS

80,000

Impressions generated across boxes

+10%

Follower growth during and after the seeding program

350

Entries from the community for the giveaway

WHAT I LEARNED

Creator programs take time to earn their impact. The box that performed best was the most intentional. Authentic connections with the right creators, paired with genuine follow-up, matter more than volume.

The detail that stuck with me most: hand-lettering the holiday box . A small touch, but it made the experience feel more intentional . In influencer marketing, that distinction is everything.