Limited Edition
Product Launch
for Naked & Thriving
A limited edition scent collection for Naked & Thriving's best-selling cleanser that sold out within weeks of launch.
THE CHALLENGE
Refresh Gentle Enzyme Cleanser was already a community favorite. The challenge was creating a limited edition release that felt special enough to drive urgency and excitement without disrupting the core product's equity or confusing loyal customers.
MY ROLE
I led creative direction end to end, working with my team on narrative, directing packaging design, and shaping content strategy across channels.
Creative Direction & Visual Strategy
Packaging Design
Content Strategy & Messaging
Photography Art Direction
Go-to-Market Execution
THE APPROACH
The creative strategy centered on scent as a vehicle for place and transport—each of the three scents given a distinct sensorial world: a tropical vacation, a flower market, a forest bath. Rather than treating them as variants of the same product, the launch positioned each scent as its own limited-edition experience.
For the second release, we introduced hand-illustrated stickers applied directly to each bottle—extending the narrative through a simple, tactile detail that added personality, clarity, and delight while reinforcing the limited-edition nature of the collection.
THE RESULTS
Sold Out
Within weeks of launch
