Black Friday Campaigns
Naked & Thriving’s Black Friday campaigns were treated as defining brand moments. Through clear creative direction, cohesive messaging, and a full-site takeover, each campaign balanced urgency with integrity, ensuring the brand showed up with clarity and consistency at scale.
The biggest sale of the year gave new and returning customers a meaningful entry point into Naked & Thriving skincare. Black Friday was positioned as an opportunity to experience high-performing, naturally derived formulas at exceptional value, without compromising the brand’s voice or integrity.
HydraTint Lip & Cheek Collection
CREATIVE DIRECTION
CONTENT DEVELOPMENT
VISUAL DESIGN
WEBSITE TAKEOVER
For Black Friday campaigns, I led creative direction across messaging, content strategy, and a website takeover, treating the campaign as a defining brand moment rather than a short-term promotion. The creative approach balanced urgency with cohesion, ensuring the experience remained consistent with the brand’s voice and values at scale.
In close partnership with marketing and brand teams, I aligned storytelling and execution across channels to drive strong results without compromising brand integrity.
Photography: OMS Studio
