Brand Identity & Strategy
for Naked & Thriving
Naked & Thriving’s brand identity was designed to stand for integrity and quiet confidence in modern skincare, while bringing warmth, joy, and humanity into everyday rituals. Built to bridge clinical credibility with a more expressive visual language, the identity used illustration and craft to create moments of delight while signaling clarity and trust.
Naked & Thriving believes that skincare should be both effective and intentional. Rooted in naturally derived ingredients and clinical rigor, the brand champions a more thoughtful approach to beauty, valuing clarity over excess, progress over perfection, and care for both your skin and yourself.
Brand Identity for Naked & Thriving
BRAND IDENTITY
BRAND POSITIONING
ART DIRECTION
ONLINE VIDEO
I led the brand identity end to end, translating the positioning into a cohesive visual system built to scale. The work included hand-lettering the logo, designing a custom typeface, and developing an original illustration system that anchored a flexible packaging and brand ecosystem.
Working in close partnership with the brand director, I brought the brand’s point of view to life across every touchpoint, creating an identity that could evolve through multiple rebrands while maintaining coherence, recognition, and trust.
