HydraTint Lip &
Cheek Collection
Naked & Thriving’s HydraTint Lip & Cheek Collection was revolutionary for it’s use of naturally derived ingredients—even for pigments. Skipping traditional dyes, this collection delivers a pop of vibrant color so you can look and feel your best, naturally.
Skincare meets makeup for buildable color and gloss, made from nature. Our two-in-one multi-sticks are made with moisturizing ingredients perfect for on-the-go color or dewy gloss to reinvigorate your radiance.
Kiss harsh dyes goodbye. Now you can have hydration, color, and gloss sourced from nature. Vegan & cruelty free.
HydraTint Lip & Cheek Collection
CREATIVE DIRECTION
COMMUNICATION STRATEGY
ART DIRECTION
PACKAGING DESIGN
For this launch, I led creative direction end-to-end—setting the visual strategy, art directing photography, and guiding the team through talent selection, on-set execution, and asset creation.
In close partnership with brand and marketing leadership, I shaped a cohesive narrative across all channels, including product pages, paid media, email, and UGC. The creative direction centered on highlighting the immediacy of transformation, the richness of color and gloss, and the integrity of the naturally derived ingredients—ensuring the product story was both visually compelling and brand-consistent at every touchpoint.
Photography: OMS Studio
