Limited Edition Refresh Enzyme Cleanser Scents
Naked & Thriving’s Refresh Gentle Enzyme Cleanser
was such a community favorite that our product team decided to release a limited edition scent collection. Within a few months, the release had sold out.
Let your cleansing ritual transport you with our Refresh Gentle Enzyme Cleanser—now in 3 NEW Limited Edition botanically essenced scents.
Pineapple & Guava energizes & invigorates with the profile of a tropical vacation. Cucumber & Rose layers crisp cucumber with soft, floral notes as serene as strolling a flower market. Green Tea’s soothing, herbal profile is designed to deliver a calming reset, like a forest bath for your skin.
Limited Edition Refresh Scents
CREATIVE DIRECTION
CONTENT STRATEGY
PACKAGING DESIGN
For this limited edition launch, I led the creative direction to unify brand and performance inputs into a single, cohesive vision. Working closely with cross-functional partners, my team shaped a sensorial narrative that translated distinct audience needs into a clear, emotionally resonant product story, using scent as a vehicle for transport and place.
For the second release, I introduced illustrated stickers applied directly to each scent, extending the narrative through simple, tactile visual cues. This approach added clarity, personality, and delight while reinforcing the limited-edition nature of the collection.
Photography: Teri Lyn Fisher & OMS Studio
