HydraTint Lip &
Cheek Collection
Naked & Thriving’s HydraTint Lip & Cheek Collection was revolutionary for it’s use of naturally derived ingredients—even for pigments. Skipping traditional dyes, this collection delivers a pop of vibrant color so you can look and feel your best, naturally.
Skincare meets makeup for buildable color and gloss, made from nature. Our two-in-one multi-sticks are made with moisturizing ingredients perfect for on-the-go color or dewy gloss to reinvigorate your radiance.
Kiss harsh dyes goodbye. Now you can have hydration, color, and gloss sourced from nature. Certified vegan and cruelty free.
For this launch, I worked closely with my team to art direct the photography, source talent, and guide the photoshoot on set along with all asset creation. We worked with the brand team to build cohesive messaging across channels (product pages, UGC, ads, emails, other marketing materials). Our main task was to showcase the beauty of the color, the instant transformation, and the naturally derived ingredients that deliver color and gloss.
Collaborators
Design: Lali Dellacha
Copywriting: Bethany Maile
Photography: OMS Studio
Concept: Christian Moody