Refresh Enzyme Cleanser Limited Edition Scents
Naked & Thriving’s Refresh Gentle Enzyme Cleanser was such a community favorite that our product team decided to release a limited edition scent collection. Within a few months, the release had sold out.
Let your cleansing ritual transport you with our Refresh Gentle Enzyme Cleanser—now in 3 NEW Limited Edition botanically essenced scents. Pineapple & Guava energizes & invigorates with the profile of a tropical vacation. Cucumber & Rose layers crisp cucumber with soft, floral notes as serene as strolling a flower market. Green Tea’s soothing, herbal profile is designed to deliver a calming reset, like a forest bath for your skin.
For this limited edition launch, we collaborated closely with the brand and performance teams to help bring their ideas to live in one cohesive vision. The brand team provided concepts for different audiences, and our team created sensorial messaging to showcase how each scent could transport you to another place. For the second run, we made stickers that were applied to the different scents because life is better with pictures.
Collaborators
Art Direction: Lali Dellacha
Copywriting: Bethany Maile
Copyediting: LeAnne Bagnall
Photography: OMS Studio