A Sensorial Reset:
The Cleansing Bars Relaunch
Product Positioning
Meet your new cleansing ritual: three targeted bars designed to match your skin’s changing needs. Soothe Sensitive Cleansing Bar is a scent-free, ultra-gentle bar ideal for delicate days; it calms skin while removing dirt and debris from your face and body. Purify Charcoal Cleansing Bar blends Lavender with Activated Bamboo Charcoal and Clay to help clear buildup and leave your skin feeling soft, balanced, and visibly refreshed. And for exfoliation from the neck down, Exfoliate Clay Cleansing Bar uses French Green Clay, Kaolin, and Jojoba Esters to polish rough patches and reveal smoother, more radiant skin.
For this launch, our creative team decided to create a skincare quiz so customers could better understand what their skin needed, and when. The Find Your Perfect Cleanser quiz was simple, with two questions, and it took about 30 seconds to complete. This also allowed us to capture details about our community, to better understand their skin types and what they preferred. We learned that our customers overwhelmingly loved Exfoliate, which was designed to help give your skin a silky-smooth, polished look.
Collaborators
Art Direction: Lali Dellacha
Copywriting: Bethany Maile
Copyediting: LeAnne Bagnall
Photography: OMS Studio
Socials: Kathy Lecuna
Quiz: Gus Baez