Restore Ultra-Rich
Night Cream
Naked & Thriving’s Restore Ultra-Rich Night Cream instantly resonated with their community for its great formulation (made with “nature’s retinol”) and for its message: this powerfully effective cream addresses visible signs of aging while you sleep.
The Positioning
Fade visible fine lines and dark spots with our potent, retinol-alternative night cream. Restore Ultra-Rich Night Cream is designed as an overnight formula with exceptional clinical results:
✔️ 97% showed a decrease in visible wrinkles
✔️ 100% showed increased skin hydration
✔️ 85% showed improved skin texture
Made to work while you sleep so you wake up radiant.
This 360° product launch involved brand concepting, creative direction, art direction, talent sourcing, photography, and copywriting. My team collaborated closely with our performance and product teams to create assets for all channels to tell the story of Restore Ultra-Rich Night Cream, from emails to ads to new landing pages.
Collaborators
Art Direction: Lali Dellacha
Copywriting: Bethany Maile
Photography: OMS Studio & Teri Lyn Fisher
Styling: Amy Lipnis & OMS Studio