FRACTIONAL CREATIVE LEADERSHIP

Senior creative direction, without the full-time hire.

I partner with consumer brands on a fractional basis to bring executive-level creative leadership, brand strategy, and systems thinking to teams that are ready to scale but not ready for a full-time VP.

WHO THIS IS FOR

You've outgrown scrappy but you’re not ready for a full-time VP hire.

You're a founder or CMO at a consumer brand between $3M–$30M in revenue. Your creative is inconsistent, your team is reactive, and you know something needs to change, but a full-time creative executive isn't the right move yet.

That's where I come in.

YOUR PROFILE

This is a good fit if you are:

  • A DTC, CPG, or consumer wellness brand ready to build creative infrastructure

  • Post-seed or Series A/B, with a small team that needs senior direction

  • Launching a rebrand, new product line, or retention program

  • Looking for a trusted creative partner to the executive team, not just a vendor

  • Open to a retainer model with defined hours and clear deliverables

SERVICES

What we'd work on together.

  • Positioning, visual identity, brand voice, and the systems that keep it all coherent as you grow.

  • Art direction, photography systems, campaign concepting to ensure every touchpoint looks and feels like the same brand.

  • Multi-channel campaign strategy and execution across launches, seasonal moments, and retention programs, including a standard operating procedure for scaling.

  • Scalable workflows, asset libraries, brand guidelines, and quality standards that let your team move fast without breaking things.

  • Hiring support, team structure, role clarity, and mentorship. Building the creative org you'll need at the next stage.

  • A trusted creative advisor to the CEO and leadership team; someone who can translate business goals into creative strategy.

Engagement Model

STRUCTURE

Retainer-Based

Monthly retainers with defined hours and clear scope. No ambiguity about what you're getting.

AVAILABILITY

10-20 Hours / Week

10-20 hours per week. Focused engagement, enough to be genuinely embedded, not so much that it bleeds into full-time.

COMMITMENT

3-Month Minimum

Real creative work takes time to take root. Three months is enough to see meaningful results.

FORMAT

Embedded or Advisory

I can work directly with your team day-to-day, or function as a strategic advisor with regular touchpoints.

How I Work

Cohesion is critical.

Great brands and teams share one trait: everyone moves in the same direction. That's how a solid foundation becomes an exceptional brand.

Process is paramount.

Clear systems create efficiency, which gives the team space to do what they do best: solve creative problems with real intention.

Clarity is freedom.

Projects die in uncertainty. My job is to collaborate with leadership to define the objective, then build the creative strategy to reach it.

Delight is essential.

Creative people love to explore. Some of the best work comes when a designer or writer is given room to experiment. That space is always protected.

Data is our friend.

The most impactful creative is built on a foundation of strong data. I combine internal, industry, and trend data to guide storytelling decisions.

Partnership runs deep.

I work closely with leadership to align creative direction with business priorities so the work supports broader goals without losing its integrity.

TRACK RECORD

Naked & Thriving’s creative transformation included a new brand positioning, new visual identity, a full packaging redesign, and a new photography system. This drove 3x revenue growth in 12 months.

3x

revenue growth following the brand transformation

30%

annual revenue driven through owned channels as of 2025

300+

assets delivered each month at scale by 8-person creative team

LET’S TALK

Ready to build something
that lasts?

I take on a small number of fractional clients at a time. If the timing feels right, I'd love to hear about where your brand is headed.

Get In Touch